The Cullinan
Luxury Dining
Perfectly Positioned.
A luxury dining destination in Dubai elevated through targeted influencer strategy and precision performance marketing that put it in front of exactly the right audience.
Discovery & Strategy
The Cullinan is a luxury dining destination that needed its digital presence to match the standard of the experience inside. The brief was clear - reach the right people, in the right places, at the right moment. Not mass awareness. Precision. The kind of audience that appreciates quality, seeks out exceptional dining, and acts on a well-placed recommendation.
We built a two-track strategy, an influencer programme targeting Dubai's most credible luxury lifestyle voices, paired with performance campaigns across Google and Meta designed to capture high-intent audiences actively searching for premium dining experiences. Quality over quantity at every level, from the influencers we chose to the audiences we targeted.
F&B · Fine Dining
Dubai, UAE
Creation & Deliverables
Every influencer partnership was carefully selected for genuine audience alignment. People whose followers trust their taste and act on their recommendations. On the performance side, we ran targeted Google and Meta campaigns built to intercept high-intent diners at the exact moment they were ready to book. The result was a measurable increase in reservations, stronger brand awareness among Dubai's luxury dining audience, and a digital presence that finally reflected the calibre of The Cullinan itself.
(Project)
