SAN Beach

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Putting a beach club

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on the map.

A premium Dubai beach club driven to the right audience through precision influencer and paid media strategy.

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Discovery & Strategy

SAN Beach came to us with a clear product, a stunning beachfront experience in Dubai. The challenge was getting in front of the right people at the right moment. We built a dual strategy combining influencer reach with precision paid media. Influencers to build aspiration and awareness, Google and Meta ads to capture intent and drive real visits.

Every dirham spent was tracked, every campaign was optimised. We didn't guess, we targeted by behaviour, interest, and location to make sure SAN Beach reached Dubai's beach-going crowd with zero wasted budget.

F&B · Beach Club

Dubai, UAE

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Creation & Deliverables

We managed end-to-end influencer partnerships identifying the right voices, briefing content, and ensuring every post drove genuine engagement and footfall rather than just likes. On the paid side, we ran and optimised Google and Meta campaigns built around awareness, consideration, and conversion. The result was a consistent pipeline of new visitors discovering SAN Beach exactly when they were looking for it.

(Project)

Next Project

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A bold F&B concept in Dubai — built, launched, and grown entirely by Broken Bulb from day one.

03

/ 03

FRNDS

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Year

2025 - Ongoing

Scope

360 Retainer

Social Media

Content Production

PR & Communications

Performance Marketing

noise
Bg Image

A bold F&B concept in Dubai — built, launched, and grown entirely by Broken Bulb from day one.

03

/ 03

FRNDS

Cover Image

Year

2025 - Ongoing

Scope

360 Retainer

Social Media

Content Production

PR & Communications

Performance Marketing

noise
Bg Image

A bold F&B concept in Dubai — built, launched, and grown entirely by Broken Bulb from day one.

03

/ 03

FRNDS

Cover Image

Year

2025 - Ongoing

Scope

360 Retainer

Social Media

Content Production

PR & Communications

Performance Marketing

noise